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George Blackburne

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How Much Time Should a Commercial Loan Broker Devote to Marketing?

Posted by George Blackburne on Wed, Feb 1, 2012

Most commercial mortgage brokers devote less than 15% of their time to marketing for commercial loans. They devote the vast bulk of their hours to trying to place a $4 million loan on a money-losing bowling alley in some hollowed-out city or a $20 million construction loan on a new resort in Belize.

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Before I give you the surprising answer, it is critical that you understand this important fact:

The typical commercial real estate loan officer working for a life company, a bank, or a hard money lender will take at least 40 to 50 phone inquiries and will underwrite 10 to 15 loan packages for every loan he approves.*

Commercial real estate lending therefore is an immense sifting and sorting process.  The value you add as a commercial mortgage broker is to help your lenders sift and sort through dozens and dozens of loan requests to find that one deal that makes sense.

Your job is NOT to grab ahold of the first loan request you find - say, a $4 million land loan in the desert of California - and then spend 20 precious working hours trying to place a deal that is not do-able.  Your job is to say to your borrower or realtor, "I'm sorry, Bob, but in today's market I'm not sure anyone will finance this project."

Therefore, it is my opinion that the typical commercial mortgage broker should devote SIXTY PERCENT (60%) of his time to marketing for commercial loans!

When a lead call comes in, you should quickly qualify it over the phone.  If this is a purchase money deal, how much cash is the borrower putting down?  If this is a refinance, and he needs a 75% LTV loan, or higher, to pay off his existing lender, kill the deal.  What is the borrower's net worth compared to the loan size?  It should be at least equal.  Got an auto mechanic with a $200,000 net worth trying to buy a $3 million apartment building, kill the deal.

"But George, what if I don't have a single deal in processing?"

Then spend every possible minute calling, writing, or visiting nearby bankers and commercial real estate brokers.  Write newsletters and get them out.  Go to mixers.  Schmooze.

Do not - do not!!! - waste your precious time trying to place pipedream deals.  It is far better to turn away one deal in forty that might have been do-able than to waste precious marketing time trying to pull off a miracle on a goofy loan.  Your policy should be, "If a deal is not obviously a winner, I'm turning it down and working on my marketing."

You should be absolutely confident that every deal in your processing pipeline is do-able.  And if you don't know how to underwrite commercial loans perfectly, learn your profession!  You can learn commercial real estate finance using our 9-hour video training program.  It costs only $499 to learn a profession.  Compare that to what you paid for your college tuition.

But I am not writing to you today to sell you videos.  I'm writing to drill something vitally important into your head.  Your job is to sift and sort through the thousands of loan packages floating around the marketplace to find the small handful of deals that are do-able.  If you don't have scores and scores of potential borrowers with whom to speak, then spend your time on marketing for commercial loans!  You should probably be spending 60% of your time on marketing.

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Topics: marketing for commercial loans

Why Small Commercial Loans Are So Much Easier to Close

Posted by George Blackburne on Thu, Jan 26, 2012

Small commercial loans are infinitely easier to close than large commercial loans.  By “small commercial loans”, I mean commercial loans of less than $2 million.

Why are small commercial loans so much easier to close?

 

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  1. Small commercial loans do not have to be absolutely perfect.  The loan amount is small, so any loss on the deal is also likely to be small.  In contrast, if a bank is contemplating making a $4 million commercial real estate loan, that loan better be almost perfect.  After all, if a loan of that size goes bad, somebody’s head is going to roll.  And let’s face it, you and I are mortgage brokers.  Borrowers with perfect deals seldom come to us.

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  2. There are far more banks and hard money lenders competing to make small commercial loans than there are competing to make huge commercial loans.  Only a small percentage of commercial real estate lenders feel comfortable making such large loans.  Therefore, there are far more lenders who might potentially make your small commercial loan than your large commercial loan.

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  3. Normally only one or two executives have to sign off on commercial real estate loans smaller than $2 million.  Therefore there is a less of a chance that of one them will have a pet peeve about this kind of property, this town, or this particular borrower.  With a full Loan Committee of eight executives reviewing your large deal, the chances of successfully running the gauntlet of pet peeves is much lower.

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  4. If you are a mortgage broker, you will find the typical small commercial borrower is far less sophisticated and far more appreciative of your help.  The owner of a small commercial property is likely to be a busy business owner, whose time is better spent running his own business, rather than shopping his commercial loan to 200 banks.

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  5. The guys who own the really large commercial properties are professional investors.  All they do in life is manage, lease, and finance commercial properties, so they often already have a dozen direct lenders in their back pocket.  They don’t need you … unless their deal is a complete stinker.

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  6. The loan officers who work for the really large commercial lenders can be very cliquish.  If you, as a relative newbie commercial mortgage broker, try to bring them a loan, they’ll often just shoot you down.  But if one of the good ‘ole boys brings them the exact same deal, they’ll close it for him.  The loan officers who work on small commercial loans are usually much more friendly and helpful.

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  7. If you stick to small commercial loans, there will be less competition from veteran commercial mortgage brokers.  You are probably taking this course because your commercial mortgage brokerage business is struggling.  The old veterans are probably much better at this stuff than you.  They will outsell you almost every time because they sound so much more knowledgeable.  The good news is that these old veterans will seldom work on small commercial loans anymore.  Therefore, it will be far easier for you, the newbie commercial mortgage broker, to win the borrower’s business.

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  8. The moral of the story, therefore, is that if your commercial mortgage business is not making any money, stop working on commercial loans larger than $2 million.

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Topics: small commercial loans

How to Spot Commercial Loan Fraud

Posted by George Blackburne on Fri, Jan 13, 2012

commercial loan fraudAs the operators of C-Loans.com - the most popular of the commercial mortgage portals - we constantly have to be on guard against advance fee scammers.  Therefore, last night I was teaching my son, Tom, how to spot these crooks.

There are other ways to spot advance fee scammers, but you'll know right away that a guy is just an advance fee scammer if he uses one of the following three phrases:

  1. "We are merchant bankers."  Hogwash!  Use of the phrase, "merchant banker", is a dead giveaway that the guy is an advance fee scammer.  There are probably fewer than 400 true merchant bankers in the whole world.  Merchant banks are typically a subsidiary of a commercial bank (fancy word for a garden variety bank) or an insurance company.  If a bank or a life insurance company is making money hand-over-fist, the holding company will sometimes open a tiny subsidiary to invest the profits into go-go investments, like high-yield bridge loans, mezzanine loans, preferred equity, and direct equity investments into operating companies and real estate development deals.  Folks, there are probably fewer than 400 true merchant bankers in the whole world.  And mere mortals, like you and me, don't ever get to talk to these guys.  So if the guy on the other end of the line is claiming that he is a merchant banker, he's a liar and a fraud.  Run away!

  2. "We make international loans."  In your dreams!  Every country in the world wants to protect its small local banks against huge foreign competitors, like Bank of America, Credit Suisse, and Deutsche Bank.  Therefore every country imposes a 30% withholding tax on all interest earned by foreign lenders.  Even if a bank could earn 10% lending in Mexico, for example, it would only get to keep 7%.  Folks, that's a deal killer.  There are no true international commercial real estate lenders.  Anyone who claims to make international loans is either some idiot rookie mortgage broker or an advance fee scammer.

  3. "We represent a number of hedge funds."  What a load of manure!  I challenge any of you mortgage brokers out there to prove to me that you have actually ever closed a commercial real estate loan through a hedge fund.  Remember, offshore hedge funds can't make commercial loans directly without running afoul of the 30% withholding tax described above.  They can buy existing loans, but they cannot make new ones.  In theory domestic (American) hedge funds could make commercial real estate loans, but they lack the licensing and the expertise.  They do not originate commercial real estate loans.  If some clown is claiming that he represents hedge funds, he is a liar and very likely a con man out to steal your advance fee.

So the next time you run into someone who boasts that he is a merchant banker, he makes international commercial real estate loans, or he represents a hedge fund, you can chuckle to yourself and walk away quickly.

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Topics: advance fee scammers

Construction Loans to Finish Partially Completed Construction

Posted by George Blackburne on Wed, Jan 4, 2012

I recently received a well-written email newsletter from a hard money lender that will make construction loans to complete partially-constructed commercial buildings.  The loan officer did building under constructiona brilliant job in describing the issues and difficulties facing a lender that wants to fund the completion of construction of a partially completed building.

Here is what he wrote:

We Do Partially Complete Construction
 
One of the most difficult loans to place for brokers is a loan on a partially complete structure. Traditional lenders avoid this property type because of the many complications involved. These complications have largely to do with the possibility of a mechanics lien from an unpaid contractor or contractors. As you may or may not know, a mechanics lien takes precedent on the property’s title, even over a first position lender. Having another entity in front of a lender is a nightmare scenario and it’s a situation they avoid at all cost. Fortunately we have the experience to deal with this and we’re comfortable lending on most partially complete properties.
 
The bulk of the work to underwrite such a loan is to contact the contractors on the project to determine the status of monies owed to them. It’s critical that we know every contractor who worked on the project, if they are owed a balance on their work and when the work was completed (contractors have a limited time to file a lien against a property and sometimes forget to do so in the time allowed). We also need to verify by inspection that the claimed work has been completed. If it has, we can include funds to pay the contractor in the construction budget going forward or obtain a lien waiver from the contractor who may be willing to wait to get paid.
 
All of this requires a great deal of legwork. It also requires that your borrower have the information on hand to provide to us (and that it’s complete and organized). A list of all the contractors who worked on the job (including sub-contractors) would be on the checklist we would send you. If you can provide that information, we can offer you a potential way to fund a class of loans few other brokers can.

If you have a commercial loan request to finish a partially completed construction project, and you would like to contact this lender (it is NOT Blackburne & Sons), please email me, George Blackburne III, at george@blackburne.com , and I'll arrange an introduction.  Please type, "Partially Completed Construction" in the subject line.  I charge a 50 bps (a half-point) fee, if the deal closes, for hooking you up with this lender.

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Topics: Partially Complete Construction

25 Best Cities for Commercial Loans - Texas is Thriving!

Posted by George Blackburne on Fri, Dec 30, 2011

Forbes Magazine just released its list of the 25 best performing cities in America.  These cities are where nationwide commercial lenders want to San Antoniolend.  We lenders call such cities, "Primary Markets".

If you are a commercial mortgage broker trying to convince a lender to make a commercial loan in one of the cities, or if you are a commercial real estate broker trying to sell a commercial property in one of these cities, being on this list is a BIG deal!  Be sure to stress it to your investor.

Forbes' List is based on the Milken Institute's Best-Performing Cities Index.  This index measures U.S. metropolitan areas based on growth in jobs, wages and salaries, as well as technology output. It weighs these factors over a five-year span, to account for varying business cycles.  It stirs in the latest year’s performance, and it then adds each city's 12-month job growth performance to account for recent momentum.

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Here are the Top Ten Best Performing Cities in America:

  1. San Antonio, TX
  2. El Paso, TX
  3. Fort Collins-Loveland, CO
  4. Austin-Round Rock, TX
  5. Killeen-Temple-Fort Hood, TX
  6. Salt Lake City, UT
  7. Anchorage, AK
  8. Huntsville, AL
  9. Provo-Orem, UT
  10. Kennewick-Richland-Pasco, WA

Be sure to note that four out of the top five best performing cities in the country are located in Texas!

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To see the complete list of the 25 best performing cities in America, please click here.

Topics: Best Cities for Commercial Loans

Mortgage Brokers Can Buy Commercial Leads From C-Loans

Posted by George Blackburne on Wed, Dec 21, 2011

Every day our commercial mortgage portal, C-Loans.com, generates between 50 to 100 commercial mortgage leads.  Mortgage brokers can buy most of these leads for just $1 to $3 apiece, plus a closing fee of 37.5 bps. (a little more than one-third of a point), if the deal closes.

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What do our commercial leads look like?  Please click here to view a sample lead.

commercial leadAre our leads any good?  C-Loans has closed over 1,000 different commercial real estate loans totaling over $1 billion.  This is probably more closings than most of our competitors combined.  It is interesting to note that two out of every three commercial loans closed by C-Loans in the past three years were closed by our lead buyers and commercial mortgage brokers, owners of small commercial mortgage companies just like yours, who took our deals to their own pocket commercial lenders.

Did you inquire into buying our commercial mortgage leads in the past?  Were you discouraged at your chances of qualifying to buy our leads?  In the past, C-Loans required substantial commercial loan experience and a credit score of 700 or higher in order to qualify to buy our commercial leads.  We here at C-Loans have come to realize that most mortgage brokers were chewed up financialy by the Great Recession, and their personal credit suffered greatly.

C-Loans has therefore greatly relaxed its credit, financial, and experience standards required to buy our commercial leads.  Most brokers will now qualify to buy our leads, even if their credit is significantly damaged.

Interested in more details about buying our commercial leads?  Please click below:

Commercial Mortgage Brokers:  Buy Cheap Commercial Leads

Topics: commercial leads

Inside Secrets to Earning Huge Referral Fees for Commercial Loans

Posted by George Blackburne on Thu, Dec 15, 2011

C-Loans.com once paid a guy a referral fee of $21,250 for referring us a commercial loan.  The really funny thing is that the guy was asleep when he referred us that loan.  Really.  How is that even possible?

describe the imageThere are lots of tricks and techniques you can use to find more commercial mortgage referrals to send to Blackburne & Sons and/or C-Loans, Inc.  For example, where do you find commercial loans to refer?  Is there a way to automate the process so you can earn $5,000 referral fees in your sleep, just like that lucky guy described above?

You'll find the answers in our wonderful free whitepaper, The Inside Secrets of Earning Huge Referral Fees.

 

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Topics: referral fees

Referral Fees for Commercial Loans

Posted by George Blackburne on Wed, Dec 7, 2011

From time to time you probably run across business owners and investors who are looking for a commercial real estate loan.  Blackburne & Sons will happily pay you a 20% referral fee for that lead.

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referral feesAll you have to do is visit our Commercial Lead Input Form.  Then just fill in the name of the borrower.  Voila!  You're done.  When the deal closes, we'll send you a big referral fee.  We once paid a $21,250 referral fee to a guy named Alan Dunn from a company named Spydercube.  Wow.  As you can imagine, he was pretty happy to get that call.

Why don't you please go to our Commercial Lead Input Page and bookmark it right now?

 

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Topics: referral fees

Mortgage Brokers Should Stick to Small Commercial Loans

Posted by George Blackburne on Tue, Nov 1, 2011

If you are a commercial mortgage broker and you're struggling, you should probably only work small commercial buildingon small commercial loans.  Large commercial loans rarely close these days.  Here's why:

To close a large commercial loan today, you will pretty much have to work with a bank.  There are no large hard money bridge loan funds anymore.  I am talking about subprime (hard money) mortgage funds of $150 million or larger.  They all kaput, wiped out by commercial real estate depression that started in 2007.  (If anyone knows of a large commercial morgtgage fund that is still doing deals, please write to me at george@blackburne.com.)

Now a number of smaller commercial mortgage funds have started up since the real estate depression began, but most of them are still fairly small.  Remember, most funds have operating agreements whereby the sponsor of the fund is not allowed to add any loan to the fund that is larger than 5% of the total fund balance.  This means that if you were trying to place a $15 million bridge loan, you would have to place it with a fund of at least $300 million.  I am not sure there are any surviving mortgage funds that large.

This means that you will have to try to place your $15 million deal with a bank.  Yikes.  Good luck on that.  You could easily shop the deal to 40 banks and not find a single one in the mood to make a $15 million loan today.  And if you can't place your deal with a bank, you're stuck.  You have no reliable hard money lender waiting in the wings.

But if you work on small commercial loans, and 40 banks turn your deal down, you can always take your $750,000 deal to a hard money commercial lender like Blackburne & Sons.  All of your effort trying to place the deal with a bank will not have been in vain.  At least you will still close the deal and get paid.

Did you find this article helpful?  I try to write a new blog article about commercial real estate finance every other day.  To be notified of new articles, please fill in your email address on the right in the box that says, "Subscribe via E-Mail."

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Topics: Smaller deals

Commercial Mortgage News

Posted by George Blackburne on Thu, Oct 27, 2011

The CMBS industry is picking up again.  This is the industry that originates large, fairly standard commercial real estate loans and then securitizes them.

Earlier in the year, when it appeared that we were headed for a double-dip recession, investor Radisson Hotelappetite declined sharply for commercial mortgage-backed securities.  Investors would only buy these bonds if the rates were much higher.  In the parlance of the industry, the spreads or margins over corresponding Treasuries spiked sharply.

In recent weeks, however, spreads have leveled off, so many CMBS lenders are eager to close new loans in order to meet their year-end loan production targets.  This is a very good time to submit your commercial real estate loan to a CMBS lender.  You can do so by using C-Loans.com.

CMBS lenders are once again making loans on hotels, as long as the loan is larger than $5 million.  In the future it is anticipated that this loan minimum will come down, as CMBS lenders hire more staff.  In the meantime, hotel owners needing loans of less than $5 million should apply for an SBA loan.  You can apply for both CMBS loans and SBA loans using C-Loans.com.

The SBA is now, for the first time, issuing loan guarantees on self-storage projects.  In the past such projects did not qualify because they did not create a lot of jobs.  You can apply to scores of SBA lenders using C-Loans.com.

The SBA has been very disappointed by the volume of new SBA 504 loans originated this year.  Therefore, in order to encourage more lending, they are now allowing the SBA 504 program to be used to refinance maturing loans (this change was made about a year ago) AND if a 504 borrower is refinancing a ballooning loan, he can now pull extra cash out of his owner-used commercial property - up to 90% LTV - to reduce his paybles, to pay salaries, or even to use for operating capital!  You ca apply to scores of hungry SBA lenders by clicking here.

 

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Topics: commercial mortgage news