--- title: Commercial Loans and Fun Blog | Sizzle description: Sizzle | George Blackburne, owner, offers insight into the commercial loans and mortgage industry in this Commercial Real Estate Loan Tips blog. --- [![c-loans-logo-2025](https://info.c-loans.com/hs-fs/hubfs/images/c-loans-logo-2025.png?width=183&height=86&name=c-loans-logo-2025.png)](https://c-loans.com) [Terms of Use](https://www.c-loans.com/terms-of-use) | [Disclaimer](https://www.c-loans.com/disclaimer) | [Blog](https://info.c-loans.com/) # Commercial Loans and Fun Blog ## [Your Commercial Loan Needs More Sizzle!](https://info.c-loans.com/your-commercial-loan-needs-more-sizzle) Posted by [George Blackburne](https://info.c-loans.com/author/george-blackburne) on Tue, Feb 21, 2017 - [Tweet](https://twitter.com/share) *![Sizzling Steak-1.jpg](https://info.c-loans.com/hs-fs/hubfs/Sizzling%20Steak-1.jpg?width=201&name=Sizzling%20Steak-1.jpg)"Don't sell the steak, sell the s**izzle."* -- Elmer Wheeler,  America's Greatest Salesman One of the more prolific and successful commercial mortgage brokers in the entire country just entered a commercial loan into [C-Loans.com](http://www.c-loans.com).  In the **Property Description** section, he wrote the description below.  I was so impressed with his work that I just had to blog about it.  I have highlighted his  ***sizzle*** in red.  Is there any question why he is so successful? "**Nice building** with a day care... This City of X daycare facility is a **full-service** daycare center. Licensed capacity is for 100 children, with an additional 25 for after-school care. This **modern day state-of-the art** facility has a **strong customer base** with a **well-respected and recognized name**. This is a **great facility** with over X sq. ft. located on a **beautiful** 1.04-acre piece of property composing of 6 **fully-furnished** classrooms, commercial kitchen, laundry room, employee break room, child sized dining room and **terrific** divided outside playgrounds. **Premier** childcare services children up to age 12 with an **excellent** child-to-teacher ratio..."   ![lol.jpg](https://info.c-loans.com/hs-fs/hubfs/lol.jpg?width=320&name=lol.jpg) "This facility is located in a **rapidly growing** county. X County is the **heart** of west (state) and forms the western boundary of metropolitan (a major MSA). It is **easily accessed** by Interstate X, US Highways X1, X2, and eight state highways. The county offers visitors and residents alike 495 square miles of **beauty, recreation and history**. The daycare facility itself is located at the demographic and **economic center** of downtown City X and is **readily visible** from the city's **main thoroughfare**.  Commercial land in this area is **becoming scarce**, and as the daycare facility is located within **close proximity** to the downtown square, hospital, numerous medical offices, university and other services."   ![cucumbers.jpg](https://info.c-loans.com/hs-fs/hubfs/cucumbers.jpg?width=320&name=cucumbers.jpg)   Oh my goodness, I'm drooling over that good broker's write-up.  Somebody please pass me the steak sauce.  When you enter a loan into [C-Loans.com](http://www.c-loans.com), does your Property Description section enjoy this kind of sizzle?  There's a lesson to be learned here, folks. Forty new banks have joined C-Loans.com in the past 8 weeks.  It feels like the start of a chariot race.  These banks are [signing up](https://info.c-loans.com/information-on-joining-c-loans) without being solicted.  These bankers are ***ravenous***.  It feels like 2005 all over again.   [![Submit My Commercial Loan Application Right Now!](https://no-cache.hubspot.com/cta/default/37671/12adb4c3-b50e-4950-b851-efed8500e796.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/12adb4c3-b50e-4950-b851-efed8500e796)   Have you checked out [CommercialMortgage.com](http://www.commercialmortgage.com) yet?  It offers four times more lenders than C-Loans.com, and it is much easier to enter a deal.   [![Free List of 3,159 Commercial Lenders Sort By Your Own Criteria](https://no-cache.hubspot.com/cta/default/37671/edc33fe8-9d87-477b-bf2f-07a33d3d2d24.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/edc33fe8-9d87-477b-bf2f-07a33d3d2d24)   If you are a banker, and you make SBA loans, we will give you 200 free leads.   [![Banks and Credit Unions: Get 200 Free SBA Loan Leads](https://no-cache.hubspot.com/cta/default/37671/ac84f910-4343-4296-ac20-d048ecdbed3b.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/ac84f910-4343-4296-ac20-d048ecdbed3b)   We just spent $30,000 and three months updating *The Blackburne List*, our nationwide list of 2,500 commercial lenders.  If money is tight, you can just buy the region (Western, Central or Eastern) that includes your property for only $39.95.  Each region has at least 750 commercial lenders.   [![List of Commercial Lenders 2,500 For Just $79.95](https://no-cache.hubspot.com/cta/default/37671/9488a761-b4e6-4b02-b82c-4ccc932612bc.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/9488a761-b4e6-4b02-b82c-4ccc932612bc)   ![Contraction.jpg](https://info.c-loans.com/hs-fs/hubfs/Contraction.jpg?width=320&name=Contraction.jpg)   Do you know a banker who makes commercial real estate loans?  You can parlay that one banker into a *Regional Blackburne List* (750+ commercial lenders).   [![Free Directory of 750+ Commercial Real Estate Lenders](https://no-cache.hubspot.com/cta/default/37671/45210861-0c6d-463d-95dc-5f7cad73cc71.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/45210861-0c6d-463d-95dc-5f7cad73cc71)   Do you want *free* training in commercial real estate finance?  I write two training articles every week teaching commercial lending and brokerage.   [![Subscribe to the Commercial Loans and Fun Blog](https://no-cache.hubspot.com/cta/default/37671/a3bd32c3-bff3-4066-9ca8-2ec475fb5bbc.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/a3bd32c3-bff3-4066-9ca8-2ec475fb5bbc)   Do you have a buddy or co-worker who would benefit from free training in commercial real estate finance (CREF)?   [![Forward To a Friend](https://no-cache.hubspot.com/cta/default/37671/8d78b894-63b6-4556-9250-c659c4bbc0f7.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/8d78b894-63b6-4556-9250-c659c4bbc0f7)   0 Comments [Click here to read/write comments](https://info.c-loans.com/your-commercial-loan-needs-more-sizzle#comments-listing) Topics: [Sizzle](https://info.c-loans.com/topic/sizzle) [All posts](https://info.c-loans.com/all) ### George Blackburne III Owner of C-Loans, Inc. ![George Blackburne III C-Loans Owner](https://info.c-loans.com/hs-fs/hubfs/George%20Head%20Shot%20Small%205%20by%207%20copy.jpg?width=158&name=George%20Head%20Shot%20Small%205%20by%207%20copy.jpg) ### Subscribe via E-mail ### Connect with C-Loans ## [![Get the Latest Scoop on C-Loans Inc.](https://no-cache.hubspot.com/cta/default/37671/bacfb58b-143e-40d7-b126-33c182b5b90b.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/bacfb58b-143e-40d7-b126-33c182b5b90b) C-Loans.com® is sponsored by  C-Loans, Inc. — For more information, contact Tom Blackburne 555 University Ave., Suite 150, Sacramento, CA 95825 Telephone: (916) 338-3232 x 317 * Tom Blackburne in Indiana: (574) 210-6686 * Fax: (916) 338-2328 Real Estate Broker -- California Department of Real Estate -- License Number 01330173 Arizona Dept. of Financial Institutions – License Number 0909472 The Florida Mortgage Brokers License Number: 0708758 [Read our many client Success Stories](https://c-loans.com/mortgage-brokers-overview/success-stories/) » © 2025 C-Loans, Inc. 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