For years, I struggled with Facebook. Why on Earth would anyone ever bother to come to the Facebook page for C-Loans? What was in it for YOU? The whole idea of using Facebook for a commercial loan business seemed stupid and useless to me.
But recently I figured out how to use Facebook to help my clients and friends (you wonderful folks!) and how to help my commercial loan business. You should do something similar with the Facebook followers of your own company: Feel free to steal and use my Facebook training posts.
Bam! You suddenly get a Facebook alert from C-Loans, Inc. You click on it, you come to the new Facebook page for C-Loans, and you suddenly see a short lesson in commercial real estate finance or in how to broker commercial loans.
These are not long blog articles, like the ones I write once or twice every week. Sometimes the training subject can be completely covered in just a few sentences.
Therefore these new commercial real estate finance lessons are quickies. These mini-lessons are not much longer than the length of a Twitter post; but they are great-great lessons.
I have recently posted mini-lessons on CTL financing, certified development companies, fusion deals, burn-off's, pari passu notes, A/B notes, estoppel agreements, senior-stretch financing, TI/LC's, why banks hate blanket commercial loans, asset-backed securities, family offices, co-living properties, tuck-under parking, the net-worth-to-loan-size ratio, and an unknown, Federal government, mid-market PPP-like loan that can inject $5 million to $300 million into large businesses struggling to survive the coronavirus crisis.
But here's the deal. When you come to the Facebook page for C-Loans, you have to follow the page, not just Like it.
Facebook does not make following a business page easy. I think they should have a great big button that says, "Follow This Company."
Instead, you have to find a tab that has three dots, "..." When you click this tab, a drop-down message appears, and the very first option is to "Follow."
Please don't laugh at me. You probably use this drop-down link with other companies at least once or twice every week. It took me forever to find this link. Hey, I'm just an old man with long, shaggy, coronavirus hair. Haha!
After you follow the Facebook page for C-Loans, would you also please Like it? It helps us on our SEO efforts. Thanks!
It was last Wednesday night, and I was sitting in my room watching television when the phone rang. "Hello?" I said. A girl's voice came over the line. "Can I speak to Ben, please?" I live by myself, and my name definitely is not Ben. It was probably a wrong number, and I was bored.
I replied, "I'm sorry, he's not in right now. Can I take a message?" "Do you know what time he'll be back?" she responded. I said, "I think he said he'd be home around 10:00." Silence on the other end... a confused silence.
"Is this Steve?" My name isn't Steve, either. This was definitely a wrong number, so I replied, "Yes, it is. Do you want to leave a message for Ben?"
"Well... he said he would be home tonight and asked me to call him," she said in a slightly irritated voice. I replied, "Well, he went out with Karen about an hour ago, and said that he would be back at 10:00."
A shocked voice now: "Who's Karen?!" "The girl he went out with." "I know that! I mean... who is she?" "I don't know her last name. Look, do you want me to leave a message for Ben?"
"Yes... please do. Tell him to call me when he gets home." She was sounding pretty irate at this point, and I could hear her temper flaring. "I sure will. Is this Jennifer?" She exploded, "Who's Jennifer?" Apparently she wasn't.
"Well... he's going out with Jennifer at 10:00. I thought you were her. Sorry... it was an honest mistake."
"Ben's the one that's made the mistake! Tell him that Alice called him. Tell him that she's very upset, and I would like him to call me as soon as he gets home."
I smiled and said, "Okay, I will... but Becky isn't going to like this."
-- Click --