Commercial Loans Blog

Every Commercial Loan Package Needs Pretty Pictures

Posted by George Blackburne on Wed, Jul 13, 2016

Ugly_Office_Building.jpgI am going to teach you a quick and easy way to get pictures taken of a commercial property that is more than 200 miles away - far beyond driving distance.

Today's training article was inspired by a real life commercial loan request on  The mortgage broker had a very do-able commercial mortgage deal in his hands.  It was a 44-unit office complex in Ohio, and the property was 100% occupied.  He was only looking for a $3.1MM permanent loan.  Just $3.1MM - wow!  This commercial loan request should have been a slam-dunk deal and a cool $31,000 commission to the mortgage broker.


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The deal was turned down by over 30 different lenders.  Huh?

Yup.  And do you know why?  The mortgage broker attached the most butt-ugly picture I have ever seen on any C-Loans app.  Why was it ugly?  Let me count the ways:

  1. The picture was horribly out of focus.  By the way, the picture above is NOT of the butt-ugly property, even though this picture is a little depressing.  Compared to the subject, however, the above office building is a supermodel.

  2. The resolution was really low.  The picture looked liked a thumbnail that had been blown up 60 times.

  3. The picture was taken on a dreary, overcast day.  Guys, blue sky sells.  Always make sure your property pictures are taken on a bright, shiny day with a beautiful blue sky.




Now this mortgage broker was not an idiot.  He had very competently completed his C-Loans app.  I'm sure he realized that his picture was atrocious.  His problem was that he was located in Michigan, and the property was located in Ohio - a six-hour drive away.  I'm sure this mortgage broker asked the borrower for better pictures, but the borrower just didn't appreciate the importance of the picture.

A good argument can be made that the single most important document in a commercial loan package is the picture(s) - even more important than the Pro Forma Operating Statement.

So what could this broker have done?  He should have hired a nearby real estate broker to take the pictures for $50 or so.  Here is how you do it:

  1. Go to Google Maps -

  2. In the Search Google Maps field, insert the address of the property.

  3. In many cases, Google has a nice front view of the property that you can download and use.

  4. If not, click the Nearby button and a search field will appear.  Type in "Real Estate Broker".  There will usually be few within a five-minute radius.

  5. Call the real estate office and offer one of the salesmen $25 to $50 to take a few pictures and send them to you by email.

  6. Voila!




Yikes.  I'm a crazy cat lady.  We've got six of them.

Do you have a mortgage or real estate website?  We once paid a guy named Alan Dunn a referral fee of $21,250 for placing a Commercial Mortgages link on his website.


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Topics: commercial loan pictures