Commercial Loans and Referral Fees From Out of the Blue

This week C-Loans, Inc. paid a referral fee of $1,131.25 to a lady who had merely mentioned C-Loans.com in one of her blog posts. This lady had wisely made the mention of C-Loans.com be an active hyperlink, so we were able to trace this closing back to her blog article.

Our programmers have added automatic software to C-Loans.com whereby we automatically capture the URL of the web site from which the visitor jumped. That URL is printed at the bottom of the C-Loans loan application. When the deal closes, we go back to see who owns that website and send them money.

While this week's referral fee of $1,131 is a nice gift from out of the blue, we once paid a referral fee of $21,250 (!!) to a lucky guy named Alan Dunn of Spydercube.com. Can you imagine being Alan and getting a wonderful phone call like this, "Hey, Alan, we need a W-9 from you. We have a check here for $21,250 for you." Alan's deal was on a $17 million closing.

All you have to do start earning huge referral fees from C-Loans is to create a hyperlink on your real estate or mortgage web site that says, "Commercial Real Estate Loans", "Commercial Financing", "Apply For a Commercial Loan", or "Finance This Property." Then point this link to C-Loans.com. Your link needs to point to our home page and not any other page because only our home page is programmed to capture the referring URL.

Beware of the Link Police (see the two photos above). If you put more than one link to C-Loans.com on your web site, the Link Police are likely to break down your door in the middle of the night and haul you away to Guantanamo Bay, where you will never be seen by your family again. Not! There is no such thing as the Link Police! I'm just being a smarty-pants here to make an important point. You can absolutely put a link to C-Loans.com on every one of your website pages. The more links you add to your website, the better your chances of getting a wonderful phone call.

Now if it was me, I would put a "Commercial Loans" link at the top of each page, a "Commercial Financing" link in the middle of each page, and an "Apply for a Commercial Loan" link at the bottom of each of my web pages. When you or your internet guru creates a new page of content, you guys don't start from scratch each time. Instead you copy an existing page, maybe even from a master, and then you make your changes. Be sure that your master page contains these links so that every time you create a new web page in the future, links to C-Loans.com will be automatically added.

Now let me speak to you commercial real estate brokers (commercial realtors). On your company website are your active listings. I strongly urge you to create a "Finance This Property" link at the bottom of each commercial property listing. Give yourself a chance to make some serious dough from out of the blue.

How can you be sure that we won't cheat you? In reality, you don't; however, Alan Dunn (the lucky $21,250 recipient) would never have known that we closed that deal. Nevertheless, we paid him immediately. Remember guys, I own Blackburne & Sons, the hard money commercial lender. As part of our duties, we service $50 million in hard money loans for 900 elderly investors. At any given time, there is usually over $1 million in our trust accounts. If I was going to break bad (pun intended), I'd loot our trust account long before I'd steal your $1,131 referral fee. Please also remember that this is our 36th year in the commercial mortgage business.

Still suspicious? For just $95 we will create a special partner link for you that will allow you to -

Embed a "Commercial Loans" hyperlink in your email newsletters and even in the signature block of your daily emails. Without this special link, we can only track referrals from websites, not email newsletters or even everyday emails. If you pay for one of these special partner links, be sure to insert it right into the signature block of your emails. Hey, you never know when one of your wealthy borrowers or real estate brokers might happen to need a commercial loan.
Receive a copy of every commercial loan application generated by your website or emails. This way, if you happen to see a commercial loan that you want to broker out yourself, you can jump on the lead and call the borrower. You can also use these copies to audit us.

If it is worth $95 to you to get a copy of every lead generated by your website, please call Mick Carlson at 574-855-6292 or email him at mcarlson@blackburne.com. In my opinion, this is NOT necessary, unless you publish an email newsletter and want to embed a hyperlink or two in your newsletters.

Now let's talk plagiarism. The nice lady who wrote the blog article mentioned above, and who earned a nice referral fee, probably got a lot of her material from my blog and my website. Good for her! I'm happy to let anyone use my material (you don't want to copy my articles or web pages word-for-word because Google will punish you for duplicate content), as long as you include an active hyperlink back to C-Loans.com.

Are referral fees legal? Absolutely, as long as you don't try to quote material terms. I wrote an excellent whitepaper on the subject of referral fees for commercial loans.

Please continue to be on the look-out for bankers who make commercial real estate loans. We'll trade you the contents of just one banker business card for a free directory of 2,000 commercial real estate lenders. We solict these guys to refer their turndowns to C-Loans.com.

Have you registered on C-Loans.com? Registration is merely the process of inputting your name and contact information (Step One of Six) into C-Loans. Entering your contact information into one of the blue buttons on our site is NOT the registration process. We realize that you are more likely to enter your next commercial loan into C-Loans.com if you have pre-registered, so we are offering a free $199 Commercial Mortgage Underwriting Manual to anyone who pre-registers.

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