--- title: C-Loans Adds a New Tombstone Feature description: C-Loans has added a tombstone feature that does does more than just announce the closing of some commercial loan. image: https://info.c-loans.com/hubfs/Tombstone.gif --- [![c-loans-logo-2025](https://info.c-loans.com/hs-fs/hubfs/images/c-loans-logo-2025.png?width=183&height=86&name=c-loans-logo-2025.png)](https://c-loans.com) [Terms of Use](https://www.c-loans.com/terms-of-use) | [Disclaimer](https://www.c-loans.com/disclaimer) | [Blog](https://info.c-loans.com/) # Commercial Loans and Fun Blog ## [C-Loans Adds a New Tombstone Feature](https://info.c-loans.com/c-loans-adds-a-new-tombstone-feature) Posted by [George Blackburne](https://info.c-loans.com/author/george-blackburne) on Fri, Dec 23, 2016 - [Tweet](https://twitter.com/share) ![Tombstone.gif](https://info.c-loans.com/hs-fs/hubfs/Tombstone.gif?width=170&name=Tombstone.gif)To understand our new feature, you need to understand tombstones.  A ***tombstone*** is an annoucement of the successful closing of some financial deal, like taking a company public or closing some large loan or bond issue.  Historically tombstones were placed in financial publications, like the Wall Street Journal, the Financial Times, or the New York Times. The announcements were rectangonal in shape and oriented in a portrait mode.  They literally looked liked tombstones.  The content was always very dry.  "Goldman Sachs is pleased to announce the secondary offering sale of 2,000,000 shares of Chrysler Motors at $100 per share for a total equity raise of $200,000,000.  Morgan Stanley and Credit Suisse participated in the offering." The Securities Exchange Commission ("SEC") for many years forbade the public advertisement of securities offerings.  Therefore tombstones were therefore always backwards-looking.  They announced the ***closing*** of some securities offerings.  Since the deal was already closed, and any reader of the tombstone could no longer buy a piece of the offering, a tombstone was ***not** *considered an advertisement.   ![pokemon-go.jpg](https://info.c-loans.com/hs-fs/hubfs/pokemon-go.jpg?width=320&name=pokemon-go.jpg)   So why would an investment banker, like Goldman Sachs in my example above, pay the Wall Street Journal $10,000 or more to publish a tombstone for a deal that was *already* closed?  The advertisment was not going to bring in new investors for the offering because the offering had already closed.  The offering was already ***fully-subscribed***; i.e., sold out.  Answer:  The tombstone told other motor companies, like GM and Ford, that Goldman Sachs stood ready to raise a secondary offering for them as well.  It also told other investors to call Goldman Sachs if they had investment dough burning a hole in their pockets. Modernly commercial real estate lenders publish their tombstones online on their home pages, in their newsletters to their clients and brokers, and in the online version of trade magazines, like the National Real Estate Investor or Globe Street.  **It is always smart to study every commercial loan tombstone that you can find because by studying what commercial loans a lender has *already* closed, you will know what kind of *new* commercial loans that the lender is seeking.**  In other words, be sure to read tombstones!  :-)   ![Coffee.jpg](https://info.c-loans.com/hs-fs/hubfs/Coffee.jpg?width=320&name=Coffee.jpg)   [C-Loans.com](http://www.c-loans.com) has just added a new tombstone feature on our home page.  Ten seconds after arriving on our home page, a series of rotating tombstones will appear.  The one you will see today is for a commercial loan closed by Alicia Gandy, our top producer who we call our Loan Goddess.  You will notice that the tombstone brags about a $650,000 closing of a permanent loan on a strip center in Tulsa, Oklahoma.   ![Screen Shot 2016-12-23 at 11.36.29 AM.png](https://info.c-loans.com/hs-fs/hubfs/Screen%20Shot%202016-12-23%20at%2011.36.29%20AM.png?width=609&height=283&name=Screen%20Shot%202016-12-23%20at%2011.36.29%20AM.png)   If you click on the link that reads, "[More Info and a Mini-App](http://www.c-loans.com/more-information-about-blackburne-sons-realty-capital)", you will be taken to a page that tells you more about this particular lender, in this case Blackburne & Sons Realty Capital Corporation.  You'll see the lender's preferences in terms of loan sizes, loan types, property types, and lending area.  You can also apply directly to this hungry commercial lender by filling out the mini-app. Are you a commercial mortgage broker?  If so, you will be cheated out of countless loan fees.  When you have suffered enough...   [![Fee Agreement and Fee Collection Course. Just $199.](https://no-cache.hubspot.com/cta/default/37671/b8c2bde4-6428-433c-85cd-dfd884ff4a2c.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/b8c2bde4-6428-433c-85cd-dfd884ff4a2c)   Do you have an "A quality" deal that deserves to be funded by a bank, life company, or conduit?   [![Submit Your Loan to 750 Commercial Lenders Using C-Loans.com.  It's Free!](https://no-cache.hubspot.com/cta/default/37671/9f0b2bed-fb9b-455d-b8be-17d8f7960a2a.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/9f0b2bed-fb9b-455d-b8be-17d8f7960a2a)   Are you finally ready to learn commercial real estate finance (CREF)?  You can learn this entire profession in one long weeked, and most states have no licensing requirement to broker commercial loans.   [![Nine-Hour Video Training Course How to Broker Commercial Loans](https://no-cache.hubspot.com/cta/default/37671/2fa994cb-f6ac-4671-821f-b4bd48cb5f1f.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/2fa994cb-f6ac-4671-821f-b4bd48cb5f1f)   Have you checked out our latst commercial mortgage portal?  [CommercialMortgage.com](http://www.commercialmortgage.com) is far easier than C-Loans.com, and it enjoys four times as many lenders.   [![Free List of 3,159 Commercial Lenders Sort By Your Own Criteria](https://no-cache.hubspot.com/cta/default/37671/edc33fe8-9d87-477b-bf2f-07a33d3d2d24.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/edc33fe8-9d87-477b-bf2f-07a33d3d2d24)   Be on the lookout for bankers making commercial loans.  We'll trade you contents of one business card for a free directory of 2,000 commercial real estate lenders.   [![Free Directory of 750+ Commercial Real Estate Lenders](https://no-cache.hubspot.com/cta/default/37671/45210861-0c6d-463d-95dc-5f7cad73cc71.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/45210861-0c6d-463d-95dc-5f7cad73cc71)   Do you need a business loan secured by something other than commercial real estate?   [![Business Loans Not Secured By Real Estate - Unsecured or Secured ](https://no-cache.hubspot.com/cta/default/37671/308ae6f6-0cda-41e6-b58f-54ed1d5231d5.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/308ae6f6-0cda-41e6-b58f-54ed1d5231d5)   Want to learn commercial real estate finance for free?   [![Subscribe To Blog](https://no-cache.hubspot.com/cta/default/37671/7636800d-cf5e-48c6-88cb-f71c131eb6ee.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/7636800d-cf5e-48c6-88cb-f71c131eb6ee)   Got a buddy or a co-worker who would benefit from learning commercial real estate finance?   [![Forward To a Friend](https://no-cache.hubspot.com/cta/default/37671/8d78b894-63b6-4556-9250-c659c4bbc0f7.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/8d78b894-63b6-4556-9250-c659c4bbc0f7)   Topics: [tombstone](https://info.c-loans.com/topic/tombstone) ### George Blackburne III Owner of C-Loans, Inc. ![george blackburne photo](https://info.c-loans.com/hs-fs/images/george-blackburne-photo.jpg?width=156&height=217&name=george-blackburne-photo.jpg) ### Subscribe via E-mail ### Connect with C-Loans ## [![Get the Latest Scoop on C-Loans Inc.](https://no-cache.hubspot.com/cta/default/37671/bacfb58b-143e-40d7-b126-33c182b5b90b.png)](https://cta-redirect.hubspot.com/cta/redirect/37671/bacfb58b-143e-40d7-b126-33c182b5b90b) C-Loans.com® is sponsored by  C-Loans, Inc. — For more information, contact Tom Blackburne 555 University Ave., Suite 150, Sacramento, CA 95825 Telephone: (916) 338-3232 x 317 * Tom Blackburne in Indiana: (574) 210-6686 * Fax: (916) 338-2328 Real Estate Broker -- California Department of Real Estate -- License Number 01330173 Arizona Dept. of Financial Institutions – License Number 0909472 The Florida Mortgage Brokers License Number: 0708758 [Read our many client Success Stories](https://c-loans.com/mortgage-brokers-overview/success-stories/) » © 2025 C-Loans, Inc. 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