Dear Readers: The marketing suggestions that I will describe below will work for any industry which sells or provides services nationwide (lumber, women's shoes, etc.). You don't have to be in the commercial loan business.
Below is a recent social media post of mine that was effective:
I make my social media posts on LinkedIn, Facebook, and X - all of which are free. I really like "free." Between my staff of six active staff members, we have combined about 9,000 contacts who see our posts.
I post to social media twice a day, typically a joke or a meme in the morning and a more serious post in the afternoon. That's 18,000 free touches per day (2 x 9,000).
Social media typically generates two new commercial loan leads for us every day. And remember, social media is free!!!
Here is an example of a joke that I posted this week:
The format of my social media posts is always the same - a joke or factoid at the top, which rewards our readers for reading our posts, followed by a brief word from our sponsor.
For example, if I was looking for commercial loan leads that day, I might write, after the joke, "Blackburne & Sons is looking for small, remote, or unusual commercial loans." Then I would post a link to a landing page.
Here is the landing page I use for commercial loans: https://www.blackburneandsons.com/real-estate-loans/
"But George, I don't know any jokes." Go onto Google and search for free joke newsletters. Your friends tell you new jokes several times per day. Write them down quickly in your phone. Your daily "joke" might even be a nice story. Your joke or story merely needs to provide a little joy. It doesn't have to be perfect.
"But George, where will I get the factoids?" Read X daily and seize on the any story that might be of interest to your readers. Once again, write down the new factoid quickly in your phone.
"Where do I get the images?" Just make them using AI. Your AI tool will have a text field. Simply write, "An exasperated wife stares at her husband in frustration, while he sheepishly avoids her gaze." Press the Generate button, and within a minute, "Voila!"
"But George, I don't know a lot of people." I started building my social media base less than two years ago. Today, I am up to 4,700 friends. I simply send out 15 or so invites per day. LinkedIn makes it easy.
Marketing is a numbers game. You have to keep your name and contact information in front of as many people as possible.
