One of the best ways to market for commercial loans is to have a website designed to capture leads. Most commercial mortgage borrowers will find your website using one of the search engines, like Google, Bing, or Yahoo. Today I am going to teach you a free technique on how to use review sites to increase your ranking on the search engines.
A review site is a website where the social community online ranks the service that you provide. For ease of understanding, think of Angie's List as an example of a review site. There are quite a few review sites, but two of the most highly-respected review sites are Yelp and Google's competitor to Yelp, Google Places.
Here is how these review sites work...
Suppose I am visiting Kansas City for the first time, and I am in the mood for sushi. I would go to Yelp and type in, "Find a sushi restaurant near Kansas City, MO." A number of sushi restaurants would appear, along with a rating system (think of stars) showing what reviewers thought of the restaurant. As the owner of a commercial mortgage business, you can list your business on Yelp and Google Places for free.
There are three advantages to listing your commercial mortgage business on these review sites:
- Commercial mortgage borrowers may find you. To those who regularly use Yelp and Google Places, these review sites are an excellent way for out-of-towners to find local businesses, without having to pay a $12 fee or so to Angie's List.
- Being listed on Yelp or Google Places gives you two, free incoming links to your website. Google and the other search engines like it when lots of other websites link to your site. The more incoming links you enjoy, the more credence they give to your site.
- Google and the other search engines give you special "bonus points" for being listed on Yelp and Google Places, apart from being just two more incoming links. If you want your web site to be listed highly on the search engines, being listed on these two important review sites will definitely help.
Now I have a favor to ask...if you appreciate the little commercial mortgage finance tips that I share regularly with you, would you please go to Yelp.com and write a favorable review on C-Loans.com? Thanks!!